2Performant, a technology company and the leader of the affiliate marketing market in Romania, launches Pay for Performance (P4P), the only service in the local eCommerce market through which online stores can outsource their Google Ads promotion to specialists in the 2Performant ecosystem, without having to assume the promotion budget of those campaigns.
2Performant Launches Pay For Performance
2Performant Launches Pay For Performance
In this way, the 2Performant affiliates in charge of campaign strategy and implementation assume the initial investment, while the online shops only pay for the sales generated by those ads.
2Performant Launches Pay For Performance
“All recent technological developments are converging towards a common ground, the performance. Considering the field in which we operate, performance marketing is a core element for us, and we strive to perfect it. Pay for Performance is one of these mechanisms, giving you control over your marketing costs and guaranteeing that you only pay for real results, not services that haven’t generated sales. In this way, there is no financial risk for businesses. P4P is the only solution of its kind in Romania and is designed for all online shops that are prepared to sell on a cost-per-order basis – i.e., they have competitive prices, but also the logistics and inventories to team up with a specialist from the 2Performant affiliate list. This way, they can increase their sales, paying only a percentage of the value of the orders generated,” stated Constantin Stanciu, Director of Operations of 2Performant.
2Performant Launches Pay For Performance
Nowadays, more than 60% of the online marketing budgets invested by advertisers nationwide are directed to the Google Ads channel, according to IAB Romania’s data. Through Pay for Performance, online shops will work with specialists who assume the entire advertising budget, the investment being made by them, not by the…
2Performant Launches Pay For Performance
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