As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income.
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples.
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
It’s one of several new shopping features YouTube has launched, targeting the lucrative creator economy.
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
Other updates include:
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
- Shopping Collections that allow creators to curate their own product galleries.
- The ability for all creators (not just affiliates) to bulk tag products across their video libraries.
- Integration with e-commerce platform Fourthwall to manage storefronts within YouTube Studio.
The updates come amid a growth period for YouTube Shopping.
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
In 2023, viewers reportedly watched over 30 billion hours of shopping-related videos, representing a 25% increase in watch time year over year.
YouTube's 'Affiliate Hub' Offers A New Way For Channels To Make Money
Here’s more about YouTube’s new shopping updates.
YouTube Affiliate Hub
For affiliate marketers considering YouTube, today’s update makes it more appealing and creator-friendly.
“Who doesn’t love a good deal?” said Aditya Dhanrajani, YouTube’s Director of Product Management for Shopping. “The Affiliate Hub is making it easier for Shopping creators to find the information to start planning their next shoppable video.”
For YouTube creators building an affiliate marketing business, the Hub streamlines a fragmented process of dealing with different brands across separate platforms and sources.
Now, creators can view all the latest affiliate brand opportunities, exclusive promo codes to share with their audience, and commission payouts in one place.
“Our creators understand the incredible opportunity for affiliate earnings on YouTube,” said Dhanrajani. “With an integrated…
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