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4 PR Trends You Need To Know For 2023
As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in your space. Here are some trends we see on the horizon in the public relations industry that your business should take into consideration:
4 PR Trends You Need To Know For 2023
Affiliate marketing or bust
Although affiliate marketing programs have been around for years, they’re picking up speed now more than ever. Many media outlets simply will not feature a business that doesn’t have affiliate links. You’ve probably seen affiliate links in tons of listicles without realizing they give a kickback to the publication. As journalism evolves and outlets struggle for revenue, we see the presence of affiliate marketing and editors who want a commission from affiliate links becoming omnipresent in future years.
4 PR Trends You Need To Know For 2023
How can you prepare? If you’re a product-based company, sign up for an affiliate program or consult with an external agency if you’re unsure how. One of the easiest ways to do this is by selling your products on Amazon. All Amazon sellers are automatically enrolled in the Amazon Associates affiliate marketing program. Participating in a program like this will greatly increase your chances of publications opting to include your products in their round-ups and articles.
4 PR Trends You Need To Know For 2023
Related: 5 New Public Relations Trends for 2023
4 PR Trends You Need To Know For 2023
Data, data, data
Data isn’t necessarily a new trend, but using data to inform your content is a concept that grows increasingly integral to any communications plan year over year. Algorithms are constantly changing, and there are more social platforms to interact with now more than ever. Audiences will show what they like or don’t…
4 PR Trends You Need To Know For 2023
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