Global affiliate marketing network Awin is a key supporter of our British Business Awards, taking place on 3 October 2023.
How Awin Can Support Your Small Business
In this exclusive interview, Small Business sits down with global customer success director Michelle O’Sullivan, to find out more about Awin’s mission, how affiliate marketing could change the game for your small business and why the company is proud to champion the best of British business.
How Awin Can Support Your Small Business
Tell us a bit about what Awin does?
Awin is a leading affiliate marketing platform that enables businesses of all sizes, types and industries to partner and grow online.
How Awin Can Support Your Small Business
How do Awin specifically support small businesses?
In 2020, Awin launched their starter plan, Awin Access, which was set up specifically to help small online businesses, micro-SME’s, start-ups and entrepreneurs take advantage of the exciting world of opportunity that affiliate marketing can provide.
How Awin Can Support Your Small Business
By lowering the initial commitment term to just three months and removing the need for long contracts, small businesses get the freedom to test affiliate marketing with lower risk. Costs for using Awin’s platform were also reduced to just £75 a month for this plan, supporting SMEs with their often-stretched marketing budgets.
How Awin Can Support Your Small Business
Awin understands the personal sacrifice and risk associated with spending in a small business. We are passionate about making SMEs confident in affiliate marketing as an accessible, controllable and safe online channel, and a great alternative to expensive digital ad platforms.
How Awin Can Support Your Small Business
Can you explain a bit about what affiliate marketing is and why it benefits small businesses, and not just the big brands?
Affiliate marketing is what’s known as ‘performance-based marketing’; an ecommerce website selling a product or service will reward a chosen…
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