Writing copy and creating videos that build your subscriber base and turn visitors into leads and customers is easy! It is a matter of building trust and providing solutions from start to finish. And that is what the five tips with examples in this post will help you do.
Each tip works for SEO, CRO and monetization for ecommerce stores, content creators like affiliates and influencers, as well as B2B lead gen.
Do Not Explain What The Person Already Knows
Be Positive, Not Negative
Include Why You’re Qualified in the Opening
Add Tips That Show Expertise or Experience
Don’t Be Afraid to Link Out
Do Not Explain What the Person Already Knows
Many copywriters and marketers start by explaining things the person on the page already knows. This is on 99% of the copy I read when doing audits. If the person already knows why they’re looking for a solution, just give them the solution.
The reason why SEOs may do this is to hit a word count minimum, which doesn’t make sense. Word counts are not part of SEO, good content that provides an easy to absorb solution is. Skip the fluff and give your content consumers what they’re there for!
Example 1: A guide or checklist to get into school.
If your blog post is helping someone apply to school, don’t say “Going to school is an important part of a young adults life. School will help you learn the skills, network….” Instead say “Congratulations on making the decision to go to school. In this guide you will learn…”
Example 2: Instructions on repairing a hole in a t-shirt.
Don’t tell the person “T-shirts can rip because people are active while wearing them. And rips are part of life.” Instead address the issue “Whether you need to patch a hole in the center of a t-shirt, sew up a torn seam on the armpit, or close a hole because you…
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