Should you share, spend money on, or promote all of your affiliates’ content? No way! But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program.
Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic. They have their own audience and do not drive traffic mostly from brand reviews, have browser extensions, or optimize for your brand + coupons in Google through SEO or PPC.
Here are five situations where driving traffic to top-funnel affiliate content can grow your business, build your brand, increase your funnel, and drive customer acquisition.
But first, here’s the common objections I get to this:
Affiliates make commissions, why should I spend money on them?
They got product, they need to promote it, not us.
We have to focus on ambassadors and influencers, we don’t have budget or time.
Each of these objections are answered below. This content was previously only available to our clients and team, but I want to give back to a community that has given me a lot, so I’m sharing it.
Get Media Fees Waived and be Included in More Non-Branded Content
When top funnel partners make money in your affiliate program, they’re more likely to create more solution oriented content that builds brand awareness by demonstrating your products as solutions.
If your product cis used to patch a leaking pipe, style hair, or bake a pie in content and without using your brand; this content introduces you as a solution to new customers and gives the person a reason to shop with you. Just make sure the content does not have your brand name in the title, description, headers or other intercepting methods.
Advertising this content is a great way to open the lines of communication with the partner. As your…