Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations.
5 Tips For Success In 2024
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5 Tips For Success In 2024
Any brand looking to compete in the marketplace likely understands the benefits of influencer marketing. In 2023, the global influencer marketing industry was estimated to be worth $21.1 billion, while U.S. influencer marketing spending growth was expected to outpace ad revenue growth on almost every major platform.
5 Tips For Success In 2024
Ever-changing, the influencer marketing industry is perpetually inundated with new platforms, new stars and new potential streams of revenue for brands and creators alike. So, how can brands and marketers succeed with influencer marketing in 2024? Here are some tips.
5 Tips For Success In 2024
Rethink Your Always-On Strategies
As I see it, there are two key points to be aware of while planning your always-on strategies (strategies that are activated consistently throughout the year). First, as I predicted for 2023, micro-influencers have become powerful for influencer marketing strategies. Creators with 100,000 to 200,000 followers drive 5.6 times the sales of macro-influencers with 200,000 to 500,000 followers. They also have the strongest performance in terms of views and engagement rates. Micro-influencers are often the best way to authentically connect with audiences and target groups as they have niche expertise and a trusting audience network. Don’t get too caught up on follower count—look at engagement rates instead.
5 Tips For Success In 2024
Second, consider and “test and learn” where your influencers are driving consumers, and how. Interestingly, 82% of Gen Z and 66% of millennial consumers, as well as 57% of the general population, purchase influencer-recommended products in-store—not just online. That means if your product isn’t available via e-commerce, that’s okay. Encourage influencers to push…
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