You’ve likely seen influencer marketing if you follow any social media creator on TikTok, YouTube, or Instagram. Influencers act as a bridge of trust between a brand and the audience it’s trying to reach.
9 Influencer Marketing Trends For 2023
Why?
9 Influencer Marketing Trends For 2023
Because people are more likely to trust someone they follow over a business trying to sell.
9 Influencer Marketing Trends For 2023
Therefore, it’s no wonder influencer marketing has been trending recently and has become an integral part of any digital marketing strategy today.
9 Influencer Marketing Trends For 2023
9 Influencer Marketing Trends For 2023
Source: eMarketer
9 Influencer Marketing Trends For 2023
According to Hubspot, it’s one of the most important marketing trends of 2023, and 89% of marketers using it will increase or maintain their investment next year.
9 Influencer Marketing Trends For 2023
But as you prepare a winning influencer marketing strategy, what key trends should you watch out for? Let’s have a look.
Influencer Marketing Trends for 2023
Trend #1: Yes, To More Micro-Influencers!
“It’s not the quantity; it’s quality.”
The saying goes perfectly well with the growing trend and rise of micro-influencers. They have become increasingly popular, and there are good reasons for it. Imagine this: you are a small to medium-sized business selling beachwear. Who do you choose? Your options are the following:
Source: Shane Barker
Micro-influencers may stand out specifically for the following reasons:
- A more authentic communication because of their tight relationship with their audience
- Smaller followings make them more cost-effective
- Higher engagement rates
- Comparatively less hassle to work with in the first place (they are more approachable and open to trying new things)
In the last few years, companies have realized the impressive value…
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