Affiliate marketing has become a popular and effective way for businesses to generate revenue online. In this case study, we will explore the success story of Choose Wheels, a website that specializes in providing comprehensive guides on personal transportation devices such as electric scooters and electric bikes. We will delve into the challenges they faced, the marketing strategy implemented, and the impressive results they achieved.
Affiliate Marketing Case Studies
Introduction
Choose Wheels had been hit with a manual penalty from Google, resulting in a significant decline in their organic traffic. This penalty was a result of the previous site owner’s involvement in a private blog network (PBN), which was uncovered by Google’s webspam team. As a result, Choose Wheels lost 80% of their organic traffic over the course of two months.
Affiliate Marketing Case Studies
Marketing Strategy
To help Choose Wheels recover their lost organic traffic, a comprehensive content marketing strategy was implemented. This strategy aimed to address three primary issues identified during the initial analysis:
Affiliate Marketing Case Studies
- Weaker backlink profile compared to competitors
- Outdated content on the existing site
- Underperforming on-page metrics such as bounce rate and average session duration
The short-term goals of the strategy included writing monthly blog articles targeting long-tail search phrases to drive more qualified visitors and revamping existing posts on the site with high search ROI potential. The long-term goals focused on building site authority through targeted link outreach to relevant publishers and writing quarterly premium blog articles targeting high-value search phrases with a high search volume.
Affiliate Marketing Case Studies
Implementation Process
The implementation process began with an analysis of the competitive landscape to understand the search positioning and top-performing content of Choose Wheels’ largest competitors. Reddit and Quora were also explored to identify the topics that their target customers were most interested in. This information was used to create an editorial calendar for the first six months of content.
Affiliate Marketing Case Studies
The next step was to optimize the 15 pages on the site with the highest potential for organic traffic improvements. This involved rewriting title tags and meta descriptions, incorporating term frequency-inverse document frequency (TF-IDF), enhancing site speed, and more.
Affiliate Marketing Case Studies
Strategic content creation followed, starting with targeting long-tail search terms that would provide immediate traction for Choose Wheels’ website. Top-performing content for each topic was analyzed to identify key success factors, and long-form articles were published and promoted across relevant social communities.
Link outreach was also a crucial part of the implementation process. A link building campaign was launched, reaching out to 1,000 industry-leading bloggers who had written about or linked to similar content. Relationships were built, resulting in 10 bloggers linking to various articles on the site each quarter, and numerous others sharing the articles on social media.
Additionally, underperforming content was revamped to improve organic traffic. Pages with low click-through rates were identified using a Click-Through-Rate Calculator, and title tags and meta descriptions were re-optimized to increase click-through rates. Pages with high bounce rates or low average session durations were also improved by breaking up walls of text and revising outdated content.
Results
The implementation of the marketing strategy yielded impressive results for Choose Wheels. Here are some key highlights:
- Target keyword visibility increased by 459%, meaning Choose Wheels ranked higher for their top-priority keywords.
- Monthly organic traffic, which drives 76% of their total website traffic, increased by 121% in 2018.
- Overall website traffic increased by 124% as of August 2018.
- On-page performance saw significant improvements, with a 15% decrease in bounce rate, a 40% increase in average session duration, and a staggering 526% increase in goal conversions.
These results demonstrate the effectiveness of the content marketing strategy implemented for Choose Wheels. By focusing on creating high-quality, informative content and building site authority through targeted link outreach, they were able to recover from a manual penalty and significantly increase their organic traffic.
Conclusion
Choose Wheels’ success story serves as an inspiring example of how a well-executed content marketing strategy can lead to substantial growth for an affiliate marketing website. By addressing key issues, creating valuable content, and building relationships with relevant publishers, Choose Wheels was able to recover from a significant decline in organic traffic and achieve remarkable results.
If you are looking for a partner to help you scale your online business through content marketing, consider partnering with blackcoreaffiliate.com. Our team of experts can develop a tailored strategy to drive organic traffic and boost your website’s performance. Contact us today to learn more.