Only weeks after TikTok Shop’s entry into the U.S. market, YouTube today is making it easier for consumers to shop products presented by its own creator community. The company is introducing new creator-focused features that will allow them to add timestamps to videos for their tagged products and tag their affiliate products in bulk across their video library. Combined, the additions will simplify the process of marketing products through YouTube videos and potentially increase sales, netting creators more money.
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos
YouTube has been steadily rolling out more tools for shopping from its videos for many months, having last year partnered with Shopify to allow merchants to feature their products in videos, expanded livestream shopping features, and added shopping features to YouTube Shorts, among other efforts.
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos
Now it’s experimenting with more ways to connect consumers to products creators are showcasing in their videos with the new releases. With the timestamps feature, creators will be able to make the shopping button appear at the relevant points in their video — like when they’re showing off a favorite gadget or beauty product, for example. YouTube tested the feature in the U.S. last month and found that people who saw these timestamps clicked on tagged products twice as often. The feature is only available on long-form content, not Shorts, however. And video must be at least a minute long with a maximum of 30 seconds in between timestamps, YouTube says.
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos
The company is also adding new tools to tag affiliate products across the creator’s video library in bulk, based on products added to the video’s description. To use this feature, creators will access the Shopping tab in YouTube Studio to see a list of their videos with products mentioned in the description. From there, they can click the videos they want to tag, make…
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos
..
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos
YouTube's Latest Features Aim To Help Creators Make More Money From Shoppable Videos