When working with affiliates, you must ensure that your brand is appropriately represented. This means that not only are the visuals and tone of any written content consistent with your brand but also that strict marketing compliance guidelines are observed at all times.
You are responsible for any marketing infractions related to your brand that occur across an affiliate platform. This includes breaching advertising rules, a lack of transparency, GDPR failures, and affiliate fraud.
Affiliate fraud is a particular concern because affiliates are evolving and finding new ways to engage in fraud. It is also likely to be more severely punished since it is a deliberate act rather than just an error in judgement.
Should an affiliate fall foul of regulatory advertising guidelines, you can both be penalised. Penalties may include significant fines and also be costly in other ways. Other common penalties for compliance breaches include a forensic examination of your business and the restriction of certain payment methods such as e-wallets or credit cards. When you consider the disruption to your business and the resulting lost revenue, plus paying out compensation, in addition to the initial fine, you can see just how costly failure to properly observe compliance rules can be.
No matter which industry you are operating in, compliance monitoring is a must. However, it can also be both time-consuming and expensive. Depending on the number of platforms your business appears on, you would have to manually crawl through pages and pages across different marketing channels to check for any non-compliant or inappropriate content.
That’s why we created our unique proprietary software. Our solutions are tailored to industries where compliance is of particular concern, including gaming Financial…