How does affiliate marketing work?
To put it simply, affiliate marketing is the promotion of someone else’s product by yourself, in return for a small commission on each sale made.
It is a common method of monetisation in the digital world, growing ever-popular in correlation with the rise of ecommerce and the move to online purchasing by consumers.
In fact, according to data from Kinsta, affiliate marketing is ranked in the top three customer acquisition channels for 54% of brand marketers. That’s higher than both organic search (16%) and display ads (15%).
Here’s a (brief) step-by-step explanation of how affiliate marketing typically works:
Create a website, YouTube channel, or social media accountProduce engaging, relevant content that appeals to your target audience – this could be in the form of video reviews, blog posts, or entertaining social contentConsider which products will appeal most to your target audience. You want to maximise sales opportunities – there’s no point selling chocolate to Oompa LoompasCreate an affiliate account using an affiliate platform – we will go into further detail about which platforms to use, further downSet up your affiliate links and begin earning commission on sales as your audience clicks on them – and of course, celebrate when you make your first commission!
We’ve kept our explanation short and sweet, but would highly recommend you watch the video below by Shopify for a comprehensive guide to getting started with affiliate marketing.
Examples of affiliate marketing
We’ve highlighted a few interesting examples of how content creators make money through affiliate links, below. The principles of how you monetise remain the same, it’s mainly a question of where you’re reaching out to an audience.
Jack Smith runs a highly successful kitchen…