Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
Some things in life naturally go to together — bread and butter, knives and forks, and salt and pepper. However, few things form a better natural partnership than a sunny day and a boat trip around Sydney Harbour.
Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
However, while you will frequently find knives and forks next to each other in the cutlery drawer, Partnerize managed to dodge the worst of La Niña and get a beautiful day on the Harbour for its annual Partnership Day.
Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
Before you start thinking that this was little more than an excuse to top-up the tan and escape B&T towers, there was work to be done. Leaders from around the industry came together to discuss the current economic climate and how it will impact affiliate market and how marketers can leverage the unique power of partnerships to drive success at every step along the sales funnel.
Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
“Partnerize serves as a market leader between publishers and advertisers. It’s really important to bring those two forces of nature in digital marketing together — literally in the same space — to network, but also to learn and confer with each other some of the opportunities and challenges they have,” Adam Brownstein, Partnerize’s general manager and senior vice president for Japan & Asia Pacific, told us.
Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
Affiliate Marketing "Less Expensive, More Dynamic, And More Measurable" - Partnerize General Manager Adam Brownstein
The event also served as a chance for industry players to discuss how to “navigate a pretty tumultuous market right now,” according to Brownstein.
While many marketers will, perhaps rightly, be fretting about the economic challenges coming up in the next twelve months, Brownstein cut a relaxed figure.
“If I said to you, or any business person, ‘Hey, I can offer you a solution to something that you’re using already that is more measurable,…
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