2Performant (BVB: 2P), the leading Romanian affiliate marketing platform that helps online stores reach final customers, reported a 39% rise in the sales facilitated, to over EUR 100 mln (VAT not included) in 2022.
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
At the same time, it generated EUR 6 mln in revenues for the digital marketing agents it cooperates with.
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
The performance was reached against the backdrop of adverse circumstances for online retailers, the company’s CEO Dorin Boerescu commented.
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
In the fourth quarter of 2022, the 2Performant platform brokered 26.4 million clicks resulting in 685,000 sales, a 30% increase compared to the same period in 2021. Also, the fees paid to digital marketing agents were EUR 2.1 mln, up 19% YoY, while the conversion rate rose by 0.4pp to 2.6%.
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
andrei@romania-insider.com
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
(Photo source: Marina Putilova | Dreamstime.com)
Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022
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Affiliate Marketing Platform 2Performant Generates 39% More Sales In 2022