ShopMy, a platform that allows creators to streamline their affiliate marketing and paid sponsorships efforts with brands that is used by the likes of Gucci Westman and Olivia Palermo, has closed $8 million in Series A funding.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
The round was led by Granite Telecom chief operating officer Rand Currier, as well as a group of private investors including Justin Kan, the founder of video livestreaming service Twitch, which he sold to Amazon in 2014.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
ShopMy, formerly known as ShopMy Shelf, was founded in 2020 by Chris Tinsley, Harry Rein and Tiffany Lopinsky — a trio of technologists out of MIT and Harvard — to simplify the monetization process for creators who frequently share their product recommendations over social media by offering access to commissionable products and using a data-driven approach to connect brands with creators.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
The company has more than 10,000 creators on the platform and projected revenues of around $10 million for 2023.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
It began by focusing solely on beauty creators but more recently has expanded to a number of categories including fashion, wellness and nutrition, with beauty now accounting for about 65 percent of the business.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
Creators on the platform include Palermo, Westman, Marianna Hewitt, Stephanie Shepherd, Dr. Shereene Idriss, Ash K Holm, Katie Jane Hughes, Sean Garrette, Dr. Simon Ourion and more. Brand and retail partners, meanwhile, include Westman’s Westman Atelier, Topicals, Tower 28, Tatcha, Dermstore, Nordstrom, Living Proof and Shopbop.
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
“The company really had its genesis at MIT where we were doing a lot of primary research on the creator economy and the result of our research was that there seemed to be a huge swath of creators who were very passionate about sharing their reputations on social media, but who chose not to utilize any…
Affiliate Marketing Platform ShopMy Raises $8 Million In Funding – WWD
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