Working with the agency, AdAdapted broadens its leadership in regulatory-compliant digital shoppable media for wine and spirits brands
AdAdapted Announces Partnership With Southern Glazer’s Wine And Spirits Digital Marketing Affiliate, DRAM Agency
ANN ARBOR, Mich., June 27, 2023–(BUSINESS WIRE)–AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies.
AdAdapted Announces Partnership With Southern Glazer’s Wine And Spirits Digital Marketing Affiliate, DRAM Agency
The partnership extends AdAdapted’s leadership in regulatory-compliant digital shoppable media for wine and spirits brands by leveraging DRAM’s experience in campaign management and e-commerce strategy development within the alcohol vertical. Additionally, the partnership provides DRAM with unprecedented access to AdAdapted’s first-party, pre-shop data for targeting and strategy development.
AdAdapted Announces Partnership With Southern Glazer’s Wine And Spirits Digital Marketing Affiliate, DRAM Agency
AdAdapted has unparalleled expertise in maintaining digital marketing regulatory compliance for Legal Drinking Age (LDA), Distilled Spirits Council (DISCUS) and Tied House Laws, while consistently generating Incremental Return on Ad Spend (iROAS) above industry benchmarks. As a result, AdAdapted is uniquely positioned to support DRAM clients with its game-changing solutions.
AdAdapted Announces Partnership With Southern Glazer’s Wine And Spirits Digital Marketing Affiliate, DRAM Agency
“We are thrilled to be working with such an impressive collection of dedicated, experienced client-focused talent and the exceptionally high-quality work DRAM is known for within the industry,” said Molly McFarland, co-founder and CRO, AdAdapted. “Over the past three years, AdAdapted has activated over 800 successful campaigns for wine and spirits companies, supporting both global and regional brands. Combining DRAM’s extensive industry expertise — and our…
AdAdapted Announces Partnership With Southern Glazer’s Wine And Spirits Digital Marketing Affiliate, DRAM Agency
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