Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc….
Author: Kenan Clark
How YouTube Shopping Affiliate Marketing Program Can Beat Rivals: Exec
YouTube is trying to enlist its army of creators to grow its shopping business. Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform’s greatest advantage is its user experience and the resources it can offer creators. Dolan said YouTube Shopping’s user experience is more interactive than other programs. Built directly into the…
3 Key Takeaways on How Creators Make Money in 2024: New Data
Creators’ earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm Emarketer, Business Insider’s sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for…
Lincoln digital marketing agency sold
Peter Watson and Bradley McKenny, former Directors of Distract, have sold the digital marketing agency to Steve Bryant, founder and Managing Director of Umbrella Brands Group, behind affiliate marketing agency Thoughtmix. As an old friend of Watson and McKenny, Bryant’s interest in Distract’s journey has always been more than just professional curiosity. Over time, he…
My Influences: Dominic Apes, Head of Marketing, Silverbean
Dominic Apes is head of marketing at Silverbean, an affiliate and partner marketing agency. He joined the Newcastle-based agency in June 2023, following previous marketing and brand roles across NORTH, Asahi UK and Meantime Brewery. Here, he shares the top three influences that have helped shape his life and career… The person that has inspired…
YouTube’s Affiliate Play; The Publisher Value Prop
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Create To Affiliate YouTube is expanding its affiliate and shopping monetization products. That’s been a priority for years, but it wasn’t until last year that YouTube creators could easily add bulk tags to the products in their videos. Now, YouTube is launching an Affiliate…
YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money
As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping…
PartnerCentric Soars With 200% YoY Client Growth, Secures impact.com Diamond Partner Status
Classified in: Science and technologySubjects: Award, Business Update PartnerCentric, the largest US independent partnership marketing agency, announces a year of unprecedented achievements and services, widening the gap with competitors and culminating in a 200% growth in new client acquisition over 2023. In a significant endorsement of its success and innovation, PartnerCentric has been awarded the…