Influencer marketing is now a definite choice for brands for promoting their products. It has become a feasible method for businesses and brands to target the well segmented audiences, attain their targeted metrics of digital footprint, recognition, qualified leads and sales.
Influencer marketing benefits
Inspiring the perception –
Influencer marketing can benefit a brand, in numerous ways, from inspiring potential customers to purchase changing one’s perspective on a product. Countless brands have found traction with this form of marketing, principally when they have leveraged influencer campaigns that have been strategically designed & executed by the best influencer marketing agency in India.
Word-of-mouth recommendation –
Well, the facts won’t lie! The influencer marketing industry in India is projected to more than $15 billion in value by the end of year 2022, and it could even surpass $100 billion soon! (source: Financial Express). The rudiments of this word-of-mouth and recommendation-based marketing model are the social media influencers, celebrities and content creators. These inspiring individuals come up with elusive ideas to aware, attract and engage viewers at scale by presenting their competence in their respective niches or industries. This has been the fundamental factor in the augmented expansion of this strategy.
Inspiring the Purchase decision –
The consequences? Consumers’ considerations when making purchase decisions are influenced; accompanied by their improved product education. They are more inclined towards purchasing the said brand’s products that are endorsed by celebrities/ have influencer’s brand association leverage.
The impact of the key opinion leaders is amplified as consumers have more trust in influencers/celebrities and…