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Inside The Business Of Black Friday Deals Websites By Bloomberg
(Bloomberg) — If you Google something about Black Friday, you’re likely to land on a website owned by Ziff Davis Inc.
Inside The Business Of Black Friday Deals Websites By Bloomberg
The publicly held digital media company operates three sites with Black Friday in the domain name. That includes BlackFriday.com, which earlier this week was the top organic search result on Google for “Black Friday deals.”
Inside The Business Of Black Friday Deals Websites By Bloomberg
Black Friday arrives this week in the US as the traditional kickoff to Christmas shopping. This year is a departure from 2021 when consumers splurged after pulling back during the pandemic. Excess inventory and more frugal shoppers have raised expectations for more discounting this year.
Inside The Business Of Black Friday Deals Websites By Bloomberg
Bloomberg recently spoke with Frank Minervini, vice president and head of marketing for the group that runs Ziff Media’s shopping-themed websites, about the evolution of Black Friday deals websites that began with publishing digital scans of the mailers stuffed into local newspapers.
Inside The Business Of Black Friday Deals Websites By Bloomberg
The content on these sites revolves around telling readers about deals and discounts. How does the company collect all this information?
Inside The Business Of Black Friday Deals Websites By Bloomberg
We’ve got active Slack channels of deal hunters — people who are curating product deals all day, every day. They’re up at all hours. We have them across the globe.
Inside The Business Of Black Friday Deals Websites By Bloomberg
With so much competition to be listed high in search results from other deals sites and retailers, how important is getting scoops?
Getting the leak or the first available copy, for sure, drives up engagement. Same from Google’s perspective — if we’re the first ones to news, we’re gonna get authority. We’re gonna get ranking out of that. That obviously drives eyeballs.
Why have three websites dedicated to Black Friday (Blackfriday.com, Bestblackfriday.com and Theblackfriday.com)?
We thought there were probably a couple different offerings. One could be an evergreen asset. One could be…
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