The rise of ecommerce and the digitally native consumer has brought new opportunities for brands to branch out and reach consumers in new markets. The U.S. ecommerce market is certainly enormous, with revenue reaching over $767 billion in 2021 and expected to grow to over $1.3 trillion in 2025. But these numbers are still a fraction compared to global ecommerce growth, which is expected to reach over $7.3 trillion in that same timeframe.
There’s clearly an opportunity for U.S. brands to exponentially grow their revenue and their customer base by looking for the right opportunities with international expansion.
Expanding into new markets can appear to be a daunting task, but brands looking for global expansion should consider affiliate marketing as a low-risk way for brands to take that first step in a new market and start realizing returns on their investments right away. It’s a fast, cost-effective strategy that requires little upfront investment and in-market infrastructure from the brand.
To find success in a cross-border affiliate strategy, there are many important considerations and best practices that marketers need to follow. Things like using local languages and dialects to achieve greater scale, offering preferred payment methods and simply keeping an open mind and remaining flexible to adapt to the behaviors of a new audience are all important.
Understanding your audience
The first thing marketers need to understand is that what works in the U.S. won’t necessarily deliver the same level of performance in other countries. Some things are universal, but going into a new market with an affiliate strategy that simply replicates prior success in the U.S. is undoubtedly going to fail.
Instead, marketers need to do the necessary research to understand their new market and how their…