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Chart of Instagram Monetization Tools With Launches and Shutdowns

  • Instagram has launched more than 10 money-making tools for creators since 2020.
  • From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money.
  • Insider made a timeline to show all of Instagram’s monetization features — and which ones are gone.

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Instagram has launched more than 10 money-making features aimed at creators in the last two years.

Executives across Meta’s family of apps — as high up as Mark Zuckerberg — have made it clear that they want Instagram to be seen as a place where creators can “make a living.”

But as Instagram rolls out new monetization products for creators, not everything sticks around. 

“I’m always a little cautious because Instagram changes all the time,” Yesenia Hudson, a content creator with 40,000 Instagram followers, told Insider. “I don’t know how long something is going to last.”

One of Instagram’s earliest monetization features was IGTV ads, a move to compete with YouTube’s Partner Program (also known as…


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