BALTIMORE, Nov. 17, 2022 (GLOBE NEWSWIRE) — clean.io, recently acquired by HUMAN Security and market leader in malvertising prevention serving some of the largest platforms and publishers in the ad ecosystem, has launched its new Coupon Detective solution, a free software tool that shows e-commerce merchants just how much money they are losing from these third-party sources.
Shoppers love coupons because they save money. Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. That is unless they are coupons being leaked by third-party extensions or deal sites, which can cost businesses one-third or more of their sales and disrupts marketing partnerships. clean.io offers merchants a solution.
By now, most shoppers know how coupons work when shopping on retailer websites. Consumers receive a code via email or another source, type it in at checkout and get a discount. The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers.
More and more, though, online “deal sites” like retailmenot.com and third-party extensions like Honey are vacuuming up coupon codes by scraping them from consumers and giving them out to shoppers who weren’t intended to receive them. The discounts are then applied via browser extensions or deal sites.
For the retailer, it cuts into sales and eats up already slim profit margins. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. And as a byproduct, retailers end up paying erroneous commissions or investing further in unsuccessful partnerships.
“E-commerce merchants are losing millions in potential revenue and misattributing…