We are back with another Affiliate Marketing podcast. This week, Lee-Ann is joined by Cashblack co-founder and CEO, Matthew Addai. Cashblack is a toolbar feature that aims to connect Black-owned businesses with online customers. It’s a great tool for lots of eCommerce start-ups out there.
Connecting Diverse Niches To Customers With Cashblack
Find out more about the Cashblack focus and the effect of user activism on social media and affiliate marketing and eCommerce by listening to the podcast here.
Connecting Diverse Niches To Customers With Cashblack
Activism in social media marketing is no new idea. Users have been voting with subscriptions, followers, likes, and money for years now. Since the invention of the influencer, users have had the chance to express what they do and what they don’t support, knowing that enough dislikes are likely to affect the brand’s profits eventually. Later, that was upgraded to stopping buying merch, and nowadays it includes informing brands in deals with creators of behaviour they don’t support.
Connecting Diverse Niches To Customers With Cashblack
But what about the brands themselves? Well, they are often encouraged to think about how their business operates by their users. This newest generation of users has a lot of ideas of what brands should be doing to gain their money, and with every brand with its own roster of social media platforms and profiles, it’s easier than ever to inform them.
Connecting Diverse Niches To Customers With Cashblack
So, how do you appeal to people who vote with their wallets? Well, that’s a problem that Cashblack intends to solve by making it easier to connect users with, at the moment, Black-owned businesses. But Cashblack is expected to expand into other priorities of this new generation, like LGBT businesses and sustainable businesses. Listen to the podcast for more information on that or keep reading to see how you can endear yourself to the activists online.
Connecting Diverse Niches To Customers With Cashblack
Build a sustainable business
When you’re starting out, you’re hearing a lot about…
Connecting Diverse Niches To Customers With Cashblack
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