Influencer marketing has become a buzzword in the marketing industry. Over the last several years, it has become wildly popular with both brands and creators alike. As more and more brands invest in influencer marketing and various social media platforms offering lucrative ways to creators to monetize their content, it won’t be an understatement to say that influencer marketing is here to stay.
Even though there are a lot of ways for creators to monetise their content and earn money, a lot of creators still struggle with monetizing their content. Fret not, here are some amazing ways you can adopt to start making money from posting your content online.
You Don’t Need a Lot of Followers to Earn Money through Content
It is a common misconception that in order to earn money through your content online and become an “influencer” you need followers in thousands. Well, let me tell you that it is not entirely true. We categorise influencers and creators into various categories based on their number of followers, which are Mega-influencers (users with more than a million followers like celebrities and sports stars), Macro-influencers (having 500K to 1 million followers), Mid-tier influencers (having 50K to 500K followers), Micro-influencers (having 10K to 50K followers) and Nano-influencers (having 1K to 10K followers). This categorisation will help you understand where you stand.
Brands focus more on engagement and active following of an influencer than the number of followers they have. It is because audiences of these influencers are more close to them and trust them which leads to high engagement rates. So, even though the number of followers will define how much money you make online, but even if you have less followers, it doesn’t mean that you cannot monetize your content.
Quality Content Is The Key