Opinions expressed by Entrepreneur contributors are their own.
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness but also because of its cost efficiency.
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
Customers’ trust in your brand is today’s most efficient currency, which cannot be achieved only through traditional channels and marketing campaigns. Customers’ decisions to choose one product over another are largely influenced by the authenticity of messaging and associated products – and here, content still remains king.
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
Our own research based on the companies’ dataset (these calculations were made based on an internal dataset of 6.2 million marketplace orders in the U.S. Jan-Jun’23) shows that content platforms count for more than 25% of sales leads alone in the U.S., followed by affiliate stores 18.5% of sales, coupon services (12%), cashback services (8%), and social networks (more than 7%) at attracting sales for American marketplaces.
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
In what ways can affiliate marketing boost the visibility of a brand? Keeping great awareness within your community and growing your customer base is easy with these five simple steps.
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
Related: 7 Strategies for Entrepreneurs in Partner and Affiliate Marketing
5 Ways Entrepreneurs Can Boost Their Visibility With Affiliate Marketing
1. Your audience is online 24/7 and not only in one place
By using all available platforms, the brand’s message and proposition can be reached more effectively than if it focuses on just one. Affiliate marketing allows a brand to appear on almost all existing types of content sites and platforms.
For instance, according to ConvertSocial data, more than 25% of U.S. beauty industry orders are attracted by partners by…
..