Creator Marketing: Why It's A Must And How To Differentiate Your Brand
There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
In this article we’ll lay out why creator marketing is a must for marketers over the next year. We’ll also give you tips on how to craft a creator marketing strategy and answer frequently asked questions.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
What is creator marketing?
Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives. It goes beyond simply publishing one post with the help of a creator. It focuses on the larger strategy at play, determining how creator partnerships can support a brand’s overall marketing goals.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
Why a creator marketing strategy is a must next year
Every brand should have creator marketing on their radar when strategizing for the new year.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
In a Sprout survey of 280 marketers responsible for their brand’s social media strategy, 57% of respondents collaborate with content creators on a monthly basis. And nearly half of respondents (49%) value creator collaborations more than they do their other social strategies.
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
But why are marketers collaborating with creators so frequently and why are they seen as valuable?
Creator Marketing: Why It's A Must And How To Differentiate Your Brand
Because creators help brands achieve goals in ways that brands can’t. Creators embody what consumers are looking for: authenticity. The Sprout Social Index™ revealed it’s the second most important creator…
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