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Debunking Five Myths About Affiliate Marketing

Head at Travelpayouts, the largest affiliate marketing network focused on the travel market.


Affiliate marketing is based on a structure of referral, in which partners point consumers to a specific product or service of different brands that they receive commission for if purchased. It can be a lucrative strategy for both brands and affiliate marketers, and when applied effectively, it can be extremely beneficial. Despite this, some entrepreneurs are still hesitant to get into this process out of fears of the unknown or misconceptions they’ve heard.

I’ve been in the affiliate marketing industry for over 10 years now. Before my current role at Travelpayouts, an affiliate network focused on the travel industry, I’ve participated in the launch of other successful affiliate programs. In this piece, I’m going to break down the top five myths I’ve heard about partner marketing.

1. There are poor options for target audience.

I’ve found there is a lot of potential in terms of market reach and variety when it comes to affiliate marketing. More than 2 billion people purchased goods online in 2020. The affiliate marketing space is potent with opportunity for brands of all kinds and has no shortage of options in terms of audiences to choose from.

So, contrary to popular belief, by choosing to focus on affiliate marketing, marketers actually stand to access an extremely diverse audience. This means that those looking to leverage it as a business tool have a great capacity to get specific in what and who they target, with affiliate programs worldwide operating in a multitude of languages and regions.

2. It’s technically difficult.

Because of how fruitful affiliate marketing has proven to be for entrepreneurs, there are now a range of solutions offered to make it as accessible as possible to anyone looking to reap its…


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