Edtech is a growing sector with over a thousand companies in England alone supplying edtech products and services.
Edtech Marketing Strategy – How To Stand Out From The Crowd
That number is only set to grow. Edtech is one of the fastest growing sectors in Europe with the industry reporting 72 per cent growth in the UK in 2020.
Edtech Marketing Strategy – How To Stand Out From The Crowd
Not surprisingly, then, the UK is also at the centre of Europe’s edtech investment. Nearly half (41 per cent) of edtech investment has gone to UK start-ups with nearly £92m invested in 2020.
Edtech Marketing Strategy – How To Stand Out From The Crowd
Importance of marketing in edtech
With such an opportunity for growth in the sector, how do you best market your start-up to maximise growth?
Edtech Marketing Strategy – How To Stand Out From The Crowd
Marketing components for edtech start-ups can include blog posts, videos, email marketing, SEO and social media content. Successful edtech start-ups have also utilised affiliate marketing and referral programmes.
Edtech Marketing Strategy – How To Stand Out From The Crowd
Founded by former prime minister Tony Blair’s son Euan, Multiverse is a provider of apprenticeship programmes at over 200 companies worldwide. The idea is to help apprentices from underrepresented ethnic backgrounds develop skills in areas such as data science and software engineering and match them with employers which offer the opportunity to upskill.
Edtech Marketing Strategy – How To Stand Out From The Crowd
In 2021, the start-up broke the record for edtech funding, raising $220m (£182m).
Edtech Marketing Strategy – How To Stand Out From The Crowd
Rachael Beckett, vice-president of marketing at the unicorn, told Growth Business: “Marketing at Multiverse presents a really exciting challenge. We’re operating both in the UK and US, and we have two very distinct audiences.
“We are talking about apprenticeships to young people, who are deciding where to go after they leave school [and] we see huge success on platforms like Instagram and TikTok. But we’re also speaking to businesses about the case for apprenticeships: the impact it can have on skills and diversity.
“We…
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