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Five mobile marketing tips for 2023

Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making predictions about the future of this constantly evolving industry can be tough, but there are five pivotal tips to keep in mind as we forge ahead into another dynamic year of mobile marketing.

1. Keep an eye on privacy regulations

If 2021 and 2022 have taught us anything, it’s that change is inevitable. From Apple’s deprecation of IDFA to the (still in flux) Google Sandbox, privacy is front and center when it comes to mobile marketing — but just what that will look like in 2023 is still a bit of a mystery. 

Apple’s release of iOS 16 also brought us SKAdNetwork 4.0, which precipitated changes to the timing and number of postbacks received — and gave probabilistic another reprieve. But even with ongoing updates, SKAdNetwork is becoming a known entity. Google’s proposed replacement for cookie-based targeting in Chrome has been pushed back to the second half of 2023, at the earliest. Back in March ‘22, Google announced that developers could “begin testing globally the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome.” April brought the first developer preview of Privacy Sandbox for Android. Updates since then have been few and far between, so mobile marketers — and developers — need to keep an eye on developments to be prepared for what’s to come. 

2. Remain flexible so you can adapt quickly

The one thing we can say for sure about 2023 is that changes are still to come. The ability to adapt is key to thriving in the ever-changing mobile landscape. However, that requires companies to stay nimble — whether that means being…


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