Affiliate marketing programs are increasingly playing a greater role in engaging loyal customers and connecting with new audiences. Alison Rinaldi, affiliate marketing director at PMG, considers why it’s likely we might start seeing more retailers reimagine their loyalty programs by flipping the funnel.
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
PMG on how to embed an efficient affiliate marketing strategy
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
Affiliate marketing has undergone a recent digital transformation as more brand marketers look to affiliate programs to drive mid- and upper-funnel performance, new customer acquisition and greater brand awareness. While affiliate marketing is traditionally seen as a bottom-of-the-funnel strategy, with a focus on coupons, discounts, cash-back offers and loyalty partnerships, new technological advancements have repositioned affiliate marketing as a strategic lever for reaching new customers under a cost-per-acquisition structure. In recent months, leading brands are reimagining their affiliate programs to offer customers new deals, better offers and a new and improved customer loyalty experience, repositioning affiliate marketing as a result.
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
All signs point to this new era of affiliate marketing being here to stay, though many brands have questions and lack direction on the strategy needed to drive successful execution. PMG helps our customers approach affiliate marketing by ‘flipping the funnel’ and diversifying their programs, but what does that mean, what does it entail and how can brands put it into action?
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
Set program goals that align with business objectives
The…
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
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Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program
Flipping The Funnel To Deliver A More Robust Affiliate Marketing Program