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Contrary to popular opinion, you don’t have to build an audience before you launch your SaaS business. SaaS affiliate programs give access to other people’s audiences. You will access tons of early users in a few weeks that would otherwise take years. Of course, it comes at some costs that this article aims to help you get ahead of.
SaaS affiliate programs work so that when an affiliate refers a prospect that purchases your product, the affiliate gets a commission in return.
Related: How SaaS Is Changing the Way We Work
Three strategies to launch successful SaaS affiliate programs
If you are planning to launch your SaaS or looking to grow your customer base fast and you’re short on cash supply and not a marketing fan, pay close attention to these strategies.
1. Play the long game with your funnel and pricing structures
Before deciding on your affiliate commission structure, you must determine your SaaS pricing structure and profit margin. Do you want one-time pricing or recurring pricing? Since we are all about hacking growth for a new Saas launch in this piece, a proven strategy is to combine both pricing strategies. Yes, it is counterintuitive!
But SaaS entrepreneurs who have launched successful SaaS products at a nitro-speed mode know this is the secret sauce. The engineering of this strategy will be done in your funnel structure, where your affiliates will send traffic. Your front-end funnel will be a pay-once-access-for-life offer or lifetime deal (LTD). Lifetime deals are limited paid promotions.
However, communicate and enforce usage limits or restrict access to certain premium features for the LTD package. Next, put a subscription upsell in place. This is very important to have to compensate for costs incurred in offering LTD. Also,…