Creators’ earnings are still on the rise, but the ways in which they make money are changing.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
New data from market-research firm Emarketer, Business Insider’s sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
While brand partnerships remain the primary income source for creators, affiliate marketing is getting a “glow up” this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
“Most creators have realized that refusing an affiliate deal is like leaving money on the table, and it’s a great way for smaller creators or those who treat content creation as a side hustle to get their foot in the door of monetizing,” Enberg told BI.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
US consumers are also spending more now than in recent years despite high inflation and rising interest rates, and it’s helping boost creator earnings. For example, more users on TikTok are buying into creator subscriptions and merchandise compared to previous years, the Emarketer data shows.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. These alternative revenue sources are helping those with smaller audiences, not just superstars like Khaby Lame, earn a living.
Data Reveals Which Influencer Revenue Streams Are Growing The Most
“There are now fewer overnight TikTok sensations, but the influencer market is saturated with creators and even average users looking to monetize their content,” Enberg said.
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