In 2024, affiliate marketing will see brand-creator alliances rise, TikTok vs. Amazon competition, programmatic opportunities, and more, says Awin’s global head of content, Rob Davinson.
Affiliate Marketing: Top 7 Must-know Trends For 2024
Affiliate marketing mirrors the broader digital landscape, with trends at the macro level resonating in our microcosm. In 2024, we’ll see emergent trends (artificial intelligence (AI), social commerce and retail media to name just a few) that will impact affiliate marketers.
Affiliate Marketing: Top 7 Must-know Trends For 2024
Here we breakdown the key changes (and challenges) that affiliate marketing is likely to encounter this year, and what they mean for the industry.
Affiliate Marketing: Top 7 Must-know Trends For 2024
1. Brand-creator affiliation will rise amidst social media slowdown
With global digital ad spend growth slowing (Dentsu predicts only 6.5% growth in 2024, after a historically low-growth year in 2023), and social media facing a similar slowdown as new user growth plateaus, brands can combat this by directly partnering with creators, as influencer marketing proves more resilient than paid social.
Affiliate Marketing: Top 7 Must-know Trends For 2024
Major brands like The Body Shop and Walmart are two examples that launched large-scale creator affiliate programs in the last year, tying social awareness to controlled marketing outcomes. We see this trend further developing in 2024, as it not only counters platform-dependent risks, but benefits influencers seeking stable incomes,
Affiliate Marketing: Top 7 Must-know Trends For 2024
Awin’s platform witnessed a surge of registering influencers in 2023 (over 10,000), foreshadowing continued growth in 2024.
Affiliate Marketing: Top 7 Must-know Trends For 2024
2. TikTok vs. Amazon: Affiliate model’s value amid new competition
As major tech giants mature, Amazon transitions from a shopping marketplace to an ad space, while TikTok evolves from entertainment to a product purchasing platform. This encroachment on each other’s territory is likely to intensify competition, with TikTok employing an affiliate-type model, mirroring Amazon’s…
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