- Threads is the newest app to take social media by storm.
- With over 150 million downloads, brands and marketers alike are eyeing the platform.
- Insider spoke with influencer marketing experts and creators about sponsored content on Threads.
There may not be hashtags yet on Instagram’s new app Threads, but that’s not stopping #ads from appearing all over the latest social-media platform.
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
Within two days of Threads’ launch on July 5, certain brands and influencers started posting paid, sponsored content.
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
Streaming platform Hulu inked a deal via influencer-marketing company Influential with comedy creator Adam Rose, who has an audience of over 4 million on TikTok and was given early access to Threads. Meanwhile, creator-economy startup Hashtag Pay Me partnered with micro influencer Kristen Bousquet.
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
Hashtag Pay Me offered Bousquet $200 to promote the company on her Instagram stories and on Threads just a day after the app launched.
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
“Once we finished that partnership, I used that as an intro to reach back out to other brands that I’ve worked with previously,” Bousquet told Insider. She’s since posted more sponsored content to Threads.
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
How Brands Are Using Threads For Influencer Marketing, Sponsored Content
Threads has posted record growth with more than 150 million downloads in its first two weeks. Brands are quickly taking note of its potential.
“Anytime there’s a new platform that comes…
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