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How Influencers Make a Living with Affiliate Marketing Programs


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  • Influencers share links to their Instagram Stories and YouTube videos often.
  • These links are often affiliate links, which allow creators to earn a commission for sales. 
  • We spoke to creators about their affiliate marketing earnings.

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All those links on Instagram Stories or below a YouTube video aren’t all for the convenience of the viewer — they’re how many influencers make money. 

Affiliate marketing is when someone makes a purchase after following a trackable link or using specific codes. 

Affiliate marketing is often used by influencers to generate income beyond sponsored posts. ad revenue on videos. It is also a way to ensure that emerging “”nano” and “micro“Influencers (with between 1,000-100,000 followers) start making money working with sponsorsContent creators.

Check out 7 top brands that work with micro influencers on Instagram, TikTok, and more

Influencers’ success in affiliate marketing depends on many factors like their following size, engagement and which industry they are in. It also depends on the commission rates that platforms and brands set.

For example, there are some finance influencersThey can make a decent income just from affiliate links. They might be able to work with. investing appsAcorns or Robinhood, though some of these programs are subject to market conditions. such as crypto investing company Coinbase).

One personal-finance influencer, Tori Dunlap, told InsiderShe made more than $200,000 in eight short months in 2021.

However, finance is not the only content that pays off for creators.

Kara Harms (lifestyle blogger) runs the site Whimsy Soul told Insider that in…

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