Global retail media ad-spend will surge to €153bn by 2027. Learn about the opportunities that exist for retailers and how the affiliate channel, and Awin, can support.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
Retail media has undergone significant evolution since Amazon pioneered its retail media network in 2012. Over the years, a diverse array of retailers, spanning from Walmart and Tesco to Boots and Instacart, have established their own retail media networks.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
This proliferation has fueled substantial growth, with projections from eMarketer’s Insider Intelligence indicating that global retail media ad spending will surge to €153bn by 2027.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
What is retail media?
At Awin, we define retail media as an advertisement strategically placed on a retailer’s e-commerce site to positively influence customers precisely at the point of sale. This form of advertising empowers brands to enhance their visibility within the online shopping environment.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
Traditionally, retail media placements were primarily acquired by advertisers already selling products on the retailer’s e-commerce platform. These placements served various purposes, from driving awareness and consideration to, notably, boosting the sales of their products on the retailer’s site. An approach commonly known as endemic retail media.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
More recently, a trend has emerged in non-endemic retail media, where advertising placements are secured by advertisers seeking to target specific consumer segments. In this context, retail media placements are bought by advertisers in the exact same way as they would with other paid-media outlets. According to research from Merkle, 63% of retailers have non-endemic advertisers actively leveraging their retail media networks.
Affiliate Marketing And Retail Media: The Opportunities For Retailers And Brands.
Retail media networks are the dedicated advertising…
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