Creators are eager to move beyond short-term, transactional deals and build enduring partnerships, says CreatorIQ’s research with Ipsos. Here are four ways brands can capitalize.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
We know that brands want to include creators in their affiliate marketing programs. But stopping at affiliate-only engagements fails to leverage the full potential of creator marketing.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
According to a recent survey CreatorIQ conducted with market research firm Ipsos, creators are eager to move beyond short-term, transactional deals and build enduring partnerships. That’s great news for brands.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
The benefit of affiliate marketing programs for brands is clear: creators promoting products and services in return for a commission of sales is a low-risk, high-reward strategy. The problem is that too often, affiliate marketing deals focus too much on the short-term transactional nature of the relationship and miss the long-term opportunities.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
Creators, meanwhile, want something more. They want a real relationship with the brands they work with, not just a transactional one. That means brands who treat their successful affiliate deals as the beginning of a fruitful creator relationship have the opportunity to build enduring, cooperative partnerships that will continue to deliver positive results for the long term.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
How can brands build these enduring partnerships? Our research found four key takeaways brands should keep in mind.
2024 Creator Marketing Research Shows What Creators Want From Brand Relationships
1. Partner with creators who use and like your products
Creators prefer to promote brands they personally love, use, and believe in themselves, with “already using products in daily life” cited as a top consideration with 80% of creators surveyed.
Non-financial factors, like product quality and brand reputation, are more…
..