by Jeff Shuford
How To Take On Your Marketing As A Startup Founder
March 4, 2024
How To Take On Your Marketing As A Startup Founder
Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business.
How To Take On Your Marketing As A Startup Founder
Originally Published Mar. 22, 2019.
How To Take On Your Marketing As A Startup Founder
Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business. One of the first questions that’s posed is whether the company is going to take on the marketing themselves or outsource their marketing to an agency. The fact is that both of these options have their merits as well as disadvantages.
How To Take On Your Marketing As A Startup Founder
Taking on your marketing as a startup founder allows you to control each aspect of the marketing campaign, but this can be risky since many startup founders might not be too well-versed in marketing.
How To Take On Your Marketing As A Startup Founder
Outsourcing your startup marketing can be risky: not all marketing companies are created equal. With a small budget, one marketing company that doesn’t deliver can severely limit your cash flow.
Self-Education
Self-education in the marketing realm is challenging but very possible. There are training programs for nearly every part of online marketing like PPC, Google Adwords, and affiliate marketing. If you want to learn Adwords or PPC, then you should review which classes/certifications garner the best results. After you have self-educated, it is important to remember that your training was not industry-specific. For this reason, it is essential to try a few different approaches to things like content marketing, SEO, and PPC.
Finding the tactics with the most substantial ROI might take a few months. The education can also be offered to your staff as this will help them understand the marketing strategy in a more profound way. Many of these classes can be written off come tax time….
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