By Richard Harroch and Anne Burns
From site performance to content quality, many variables can impact your site’s traffic.
It’s no secret that every business needs to have a successful website to succeed, but the art of generating traffic and building loyal audiences has become more nuanced in today’s landscape. The oversaturation of the internet with content and websites has made it more difficult to stand out in the crowd, and the competitive race to the top of Google’s page-one search results is now more complicated than ever before.
There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.
1. Make sure your website is high performing per Google’s guidance
A very important factor in how well Google ranks your website—and therefore how many people are able to find it—is how your site performs. Google’s recent algorithm updates let everyone know that its “Core Web Vitals” would be the new benchmark for measuring a site’s performance.
Here are some key elements for determining high-performing sites:
Does the main content on a web page load quickly? Google says that to provide a good user experience, the main content should load within 2.5 seconds.
Is the site quickly responsive when a user tries to interact with a page?
Are the pages visually stable and minimize the amount of unexpected layout shift of the content on the page?
All of this can get very technical, so it can be helpful to have a website performance audit done. A variety of companies offer a free website and security health check. A comprehensive audit will help you make…