Focus on your niche
If you haven’t already chosen a blog topic, thinking about your hobbies, passions and personal experiences is a good starting point.
Pamela Rae-Welsh, the creative director at the online visibility specialist Worsley Creative, says: “With so much online content, you’ll need to carve out a unique purpose that your blog will serve. For example, rather than creating a general cooking and recipe blog, consider a specific niche, such as Italian-inspired vegetarian cooking.”
Whatever your subject, also think about what you are hoping to achieve to refine your blog’s aim. For example, that might be to help people, make them laugh or teach them something.
Choose your blog name
Once you have decided on your subject, you need a blog name. Bear in mind that your blog and domain name should be the same, and ideally one that will stand out from the crowd.
It could be relevant to your subject but it doesn’t have to be. Lynn Beattie, a personal finance expert and the founder of Mrs MummyPenny, says: “You simply need it to be as short as possible, and memorable, so it could be a specific word, phrase or play on words.” You could spark some ideas by using the Google keyword planner and the Wordtracker keyword tool to search for the terms you might write about.
The name of your blog does not have to be relevant to the subject. Photograph: lechatnoir/Getty Images
However, make sure your name isn’t already taken, so search across web domains and social media. You can search and buy your domain through different registrars such as GoDaddy and 123 Reg. See if you can buy the .com and .co.uk extensions.
Pick your platform
You will also need to pick a blogging platform that you will use to design and write your blogposts and publish online. There are several to choose from, including WordPress, Typepad,…