In the US sports betting industry, new states legalizing online sports betting is one of the biggest market shifts possible. Affiliate sites are always eager to stay on top of these launches, as this provides a lot of opportunities for potential new players to find their next sportsbook. With the upcoming launch of sports betting in Ohio on January 1st, many operators are looking to gain market share early.
How US Sports Betting Affiliates Prepare For New State Launches
The US team at Leadstar Media has been gearing up for the influx of new players from the state. We spoke with Patrick Corkery – the US product team leader – to discuss how affiliates prepare to serve the needs of bettors & their partners in new states.
How US Sports Betting Affiliates Prepare For New State Launches
Gaining a foothold in the state
Any new state provides the entire affiliate industry with a huge opportunity to get new players to our partners’ platforms, but the upcoming Ohio launch is particularly exciting. The state’s large population and diehard sports culture make it a slam dunk for sports betting.
How US Sports Betting Affiliates Prepare For New State Launches
Of course, before anything else, we need to make sure we’re actually able to operate in the state. Each jurisdiction has different licensing processes for betting affiliates, with some having very strict rules and others allowing sites like ours to operate without one.
How US Sports Betting Affiliates Prepare For New State Launches
Our legal counsel and business administration staff do a great job making sure all that is sorted so our Account Management team and us on the Product side can get to work.
How US Sports Betting Affiliates Prepare For New State Launches
Preparing the product
At this point, we have several sites in the United States, so we spend a lot of time strategizing how to best meet the demands of bettors in the state. Their needs can be varied, so this stratified approach really allows the US team to serve any possible niche of the rollout.
How US Sports Betting Affiliates Prepare For New State Launches
To prepare for this launch on Sportsbooks Online, we’ve prepared an extensive list of all the sportsbooks expected to…
How US Sports Betting Affiliates Prepare For New State Launches
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