Increasing Flat SEO Traffic In Competitive Spaces
In high competition spaces like finance, disease, gambling, and adult entertainment, every aspect of your website matters. Especially if your site is technically sound from a rendering standpoint and you have every “high-quality” backlink available. Small things like a trailing slash on a canonical link when your URL structure doesn’t match, or sitemap links that go into a redirect make an impact. I got laughed at when I called that out at a conference in Australia, but our clients have seen the little things make a large difference. They’re not “flashy”, they’re not “ingenious”, “fun”, or “creative”, but they matter.
Increasing Flat SEO Traffic In Competitive Spaces
Another example of something not flashy is checking title tags and descriptions that don’t properly reflect the experience on the page. Or they blend in from the titles and descriptions above them. Changes to these may not move you upwards in position, but they can increase click throughs and revenue off of the same position in the search results.
Increasing Flat SEO Traffic In Competitive Spaces
This client came to use because they had trouble increasing traffic and gaining non-branded keywords in search, and they’re in a super competitive space. We’re talking mesothelioma keyword competition levels. We were told no link building, and we also could not produce new content for other pages or guides. And the site has minimal links pointing to it, so we had to remove part of the strategy we felt was important. The challenge was set, and we accepted.
Increasing Flat SEO Traffic In Competitive Spaces
Below is the result and the project is over. SEO is back to the in house team with a road map on how to move forward. I’m proud of the work we did, we accomplished the goals, and the team said they would like to hire us again in the future. The project is ending in the best possible way. Here’s the results of our work, and the steps we took…
Increasing Flat SEO Traffic In Competitive Spaces
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