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Influencer marketing – An ideal opportunity to enhance sales during the festive season

Businesses eagerly anticipate good sales during the year-end festive season as lives have finally reverted back to normal after two years due to the pandemic. The festive season is usually that time of the year when buyers go all-out on a shopping spree. With the dramatic increase in the number of active social media users, digital platforms play a crucial role in driving sales and generating revenue. Considering this, brands need to formulate marketing strategies in line with social media trends.  

Influencer marketing offers brands robust ways to prioritise customer engagement and retention through user-generated content (UGC). No wonder, it is the fastest-growing marketing channel, surpassing other online marketing strategies like affiliate marketing and paid advertisements. Brand spending on influencers has increased by 25-30 per cent in the last year, and influencer advertising in India is expected to reach USD 289.30 million by 2027.

Influencers like vloggers, bloggers, YouTubers, Instagrammers, and celebrities with high follower bases, increase brand reach and awareness and convince the audience to buy products. 

Maximised Impact During the Festive Season

The year-end festive season is one of the busiest times for influencer marketing professionals, as 93 per cent of brands’ campaigns aim to deliver festive-centric, clutter-free content through influencer marketing. Since 48% of consumers are likely to spend more during the festive season, Christmas and New Year is a great time for businesses to tap a wider audience.  

Businesses intend to maximize engagement with their followers around the year-end festivals. And influencers can help enterprises to enhance sales by organically spreading word of…

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