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Influencer Marketing Predictions For 2023

Managing Director TERRITORY Influence, a leading full-service influencer marketing agency activating 4 Mio creators for brands in Europe.

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Influencer marketing could become one of the most powerful marketing tools in 2023. Creator marketing can drive brand growth across the entire purchasing funnel, and many companies have leveraged online and offline influencer strategies over the last several years. Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023.

So let’s look into my seven predictions for influencer marketing trends that could shape 2023:

1. Shift To Nano- And Micro-Influencers

As consumers seek more relevant and authentic content from other people, marketers may focus on nano- and micro-influencer collaborations. These often-unpaid content creators with 1,000 to 100,000 followers often have very engaged audiences. Smaller influencers typically have a greater ability to connect with their community, which can give them significant influencing power. Consumers in general are likely to trust them for their expertise, product reviews and service recommendations. When brands activate them at scale, nano- and micro-influencers can be a great way to target niche audiences, drive awareness and boost sales.

2. Video As The Future Of Content

With social media platforms prioritizing and launching new features such as livestreaming, video could become one of the most dominant content types in 2023. Video content should be fun, engaging and interactive and deliver information in an entertaining way so that it holds the viewer’s attention. With TikTok’s user base projected to grow, marketers should jump on the opportunity to reach younger audiences in particular with short video…

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