But in true LA style, Genevieve didn’t just build a house — she built a lifestyle brand, and a 44,000-strong Instagram following along the way.
Laura Genevieve sitting on the outdoor couch.
Chris Saldivar of Tea Tree Productions.
“The minute we bought our house, we didn’t really have any money left over to do any projects,” Genevieve said.
She’d already built a social-media following for her jewelry line: Turquoise and Tobacco’s Instagram page has a very curated, very California vibe, and it currently has 21,000 followers. She decided to do the same for the house.
“So then I would become the influencer and I could get companies to collaborate and I could afford to do the projects that I wanted to do in my house,”…