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Jorge Zuiga Blanco explains the different types of marketing techniques

As the world progresses, so does the field of marketing. In the past, there were only a few types of marketing techniques that were known and used by businesses. However, with the advent of technology and the internet, there are now countless marketing techniques that companies can use to reach their target audiences. Jorge Zuiga Blanco, a successful entrepreneur and marketing expert, explains the different types of marketing techniques and how they can be used to reach consumers.

Traditional marketing is a broad term that encompasses a wide range of marketing activities, both online and offline. Some common traditional marketing techniques include advertising (TV, radio, print, online), public relations, events and sponsorships, direct mail, sales promotions, telemarketing and digital marketing.

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through a variety of means, including email, social media, search engines, and other websites.

Outbound marketing is a type of marketing that involves reaching out to potential customers through various channels, such as television commercials, radio ads, print ads, and online ads. This can include paid advertising, direct mail, telemarketing and public relations. The latter can be a great way to build brand awareness, but it takes time and effort to do so.

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

There are many different types of content marketing, but some of the most common include blog posts, infographics, eBooks, white papers, case studies, how-to guides, and video tutorials.

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