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July 2022 Affiliate Marketing Trends Prove Consumers Are Still Spending on Sex Toys, Anniversary Sales, and Streaming Services

Although the consumer sentiment index remains low at 51.5, and shoppers continue to have anxiety about inflation and a possible recession, doom and gloom are certainly not in the upcoming forecast.

In fact, there’s reason to celebrate because quite the opposite is true.

Consumer spending has remained relatively steady across multiple categories. At the same time, e-commerce sales flourished in July, growing 11.7% year over year, the first double-digit jump for the industry since December, according to Mastercard SpendingPulse.

Over the last few months, affiliate data from Skimlinks (a Taboola company) showed us that consumers primarily focused on buying wedding-related items and home goods.

In July, shoppers veered in new directions. New topics that drove sales for publishers included:

  • The Nordstrom Anniversary Sale
  • The best sex toys on the market
  • How to live stream sporting events

Even though these trends were driven by specific events which are now over, advertisers and publishers can use the lessons learned to inform their strategies. Doing so will increase traffic, generate higher CTRs, and earn you more commissions.

Let’s take a more detailed look at July’s affiliate marketing trends and the key takeaways you need to know.

Shop Till You Drop at Nordstrom

Nordstrom’s Anniversary Sale is one of July’s most anticipated shopping events, perfectly timed with the back-to-school shopping season. Knowing that the sale appeals to fashionistas looking for the hottest fall and winter items and consumers with a splurge but save mentality, publishers who developed content about most wanted items and the best deals did exceptionally well in terms of commissions earned.

If you are a publisher and missed out on promoting this sale, fear not because another major one is right around…


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