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Karren Brady’s career advice on taking a big risk to start working for yourself


Abi Selby, 44, is the founder of and lives in Newbury, Berkshire, with her marketing boss husband Matt, 41, and their children Freddie, 15, Aver, 12, and Oscar, seven.

I wake up at… 6.30am. I check sales reports from the day before, ensure the website is working and orders are coming through.

Then I sort out the kids, plus our two dogs, three cats and bearded dragon.

I have a nanny three and a half days a week, so when she’s around, I go for a 5km run, which sets me up for the day. 

A normal day involves… After a banana for breakfast, I’m online for 8.30am and in back-to-back calls with my team, journalists and hotel and spa management.

I head up marketing and product, and all spa orders come into my inbox because, even 15 years after launching the business, I want to be across what’s selling.

Some days I’m on the road, visiting spas around the country, and once a week I leave home at 5.30am to travel two hours to our Brighton office.

I’m in London one day a week for meetings with board members and co-founders, Andrew and Ross.

As a board member for the UK Spa Association – a voluntary role that takes up a few hours a month – I run industry networking events and encourage the government to recognise the importance of wellbeing to the economy.

I identify groups that are often alienated from spa and wellbeing facilities, including people with cancer, physical or mental disabilities, and work to make spas accessible to them.

When I’m working from home, I have soup for lunch and turn off the laptop at 5.30pm.

Then I’m Mum again – cooking dinner, helping with homework or talking to my 15 year old till 10pm.

Children’s emotional demands grow as they get older.

The best part of my job is… Seeing women who work for us leave to create their own…


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