By Amanda Pauley
The Swedish fintech company’s in-app tool aims to help consumers “shop smarter” by searching and comparing offers across thousands of retailers
Klarna said the price comparison tool will boost its participating retailers visibility and sales
Klarna has launched a price comparison tool so consumers can “shop smarter” online.
The Klarna App will now enable users to search and compare prices across thousands of retailers so they can find what they want for less.
Product results are listed in price order so consumers can find the best deals.
It also shows whether product prices have fluctuated – so users can decide whether to purchase now or wait to get the best offer.
The search can also be refined by colour, size, features, customer ratings, store availability and shipping options.
By filtering the search by what is important to them, the Swedish bank says it will “eliminate disorganised results that are typical of conventional search engines”.
The company hopes the price comparison tool will help shoppers during the cost of living crisis.
“The search tool is the new shopping hack for savvy shoppers and it could not come at a better time,” David Sandstrom, Klarna’s Chief Marketing Officer, told Cosmetics Business.
“UK shoppers are feeling the pinch of the rising costs of living, so cutting costs has become a priority for many.”
At check-out, a pop-up panel on the app will also look for and apply coupons to further discount products.
“You could spend the whole day comparing offers at conventional search engines or marketplaces, but you will…