Classified in: Science and technology
Subject: PDT
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
SEATTLE, March 21, 2023 /PRNewswire/ — Innovative and disruptive affiliate agency LT Partners has built a platform for their team to use, creating efficiency and answering questions that have plagued affiliate marketers for years. A core tenant of the LT Partners team is transparency, so the agency is making the platform, LIFT, publicly available for companies to leverage for their own internal programs.
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
Innovative affiliate agency LT Partners, launches LIFT, an analytics platform for Affiliate marketers.
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
Some of the key components LIFT solves for are:
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
- Reporting: having better views of trends over time and across your partnership portfolio.
- Placement Analysis: by comparing different timeframes to the timeframes placements run, the Paid Placement report shows you the incremental ROAS of your placements.
- Publisher Scorecard: allows each brand to determine how much weight they want to assign to which KPIs and score each of the partners based on their ability to deliver to those KPIs.
Most importantly, LIFT merges Google Analytics traffic and attribution data so brands can understand how their partner program contributes to the full funnel, not just last click conversion. LIFT also seamlessly integrates into any affiliate partnership platform ? Impact, Rakuten, Partnerize, Awin, ShareASale, CJ, and more ? so that it can pull all data and share one cohesive story.
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
“My vision for LT Partners is to always push the boundaries of our industry. In order to do that, we advocate for incorporating other data sources into our measurement framework. We can no longer continue with the mantra that this channel drives revenue very efficiently. We have to be able to accurately and…
LT Partners Launches LIFT, An Affiliate Analytics Platform, For Brands To License
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